Best Years was set up in 2001 and we have always been conscious of ethical sourcing. We have always known the people who make our toys and we have never gone in search for cheap over ethics. Our concern for ethical sourcing was solidified in 2008 when the financial crisis arrived. Our customers at this time were larger retailers and they all demanded price reductions. Many of our fellow wholesalers managed this by finding cheaper manufacturers. We managed it by finding better customers.